Macro Finance
Lachlan Murdoch Cites ‘Viewer Fatigue’ for Fox Ratings Dip
Bloomberg Markets·November 2, 2026·1 min read
Fox Corp. CEO Lachlan Murdoch acknowledged a steep decline in viewership on Fox News ahead of midterm elections, attributing it to 'viewer fatigue.' The admission came as the network faces ratings pressure during the election cycle, with Murdoch citing audience exhaustion as a key factor in the dip.
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