Macro Finance
NASCAR CEO Steve O’Donnell talks growth opportunities, possible international expansion
CNBC Business·September 17, 2026·1 min read
NASCAR CEO Steve O'Donnell said the sport's media strategy and the upcoming film "Days of Thunder 2" will boost brand awareness and broaden its fan base. He highlighted potential international expansion as a growth opportunity, though no specific markets were named. The comments come as NASCAR seeks to attract younger audiences and global viewers.
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