Macro Finance
Netflix Brings in New Executive to Spur Growth
Bloomberg Markets·October 16, 2026·1 min read
Netflix Inc. is replacing its chief creative officer with Peter Rice, a veteran TV and film executive, to spur growth and find new hits. Rice will oversee scripted and unscripted series, film and live events across all regions. The move comes as Netflix seeks to boost subscriber engagement amid slowing growth.
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