Ai Tech
How we built ChatGPT’s novel ad stack for user trust and relevance
OpenAI News·October 21, 2026·1 min read
OpenAI detailed how it built ChatGPT's LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale. The system aims to balance user trust with monetization, ensuring advertisements are clearly distinguished from organic responses.
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