Ai Tech
How Fanatics and OpenAI streamline the fan experience
OpenAI News·October 26, 2026·1 min read
Fanatics is using OpenAI to power Shop the Look, a feature that helps fans complete game-day outfits. Testing across roughly 30,000 MLB products showed 10% higher engagement, indicating the AI-driven recommendation tool is boosting customer interaction and potentially driving more sales for the sports merchandise giant.
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