Sports
Crypto scored its first World Cup sponsorship, and the fan token market wants more
Crypto Briefing·July 20, 2026·1 min read
Kraken became the first crypto exchange to sponsor a FIFA World Cup. Fan tokens hit $3.8 billion in market cap, with projections pointing toward $19 billion by 2034. The sponsorship marks a milestone for crypto adoption in global sports, potentially driving further fan token growth.
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