Macro Finance
New Balance CEO Joe Preston on NYC Marathon Partnership
Bloomberg Markets·October 30, 2026·1 min read
New Balance CEO Joe Preston discussed the company's long-running NYC Marathon partnership, calling it key to the brand. Over 300 New Balance associates are in the city for race week, including 200 retail staff at the Javits Center expo, expecting more than 100,000 visitors over three days. The partnership underscores the brand's commitment to running.
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