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Apple will let EU apps use less alarming tracking consent screens

TechCrunch·September 17, 2026·1 min read
Apple will let EU apps use less alarming tracking consent screens

Apple is changing its App Tracking Transparency prompts in parts of Europe after competition regulators said the system favored Apple over third-party apps. The change gives developers more flexibility over how they ask users for tracking consent, addressing regulatory concerns about fairness in the app ecosystem.

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