Macro Finance
Meta’s Muse Drags Down ‘Consumer Inertia’ Stocks
Bloomberg Markets·September 22, 2026·1 min read
Shares of major banks, insurers and online travel agencies slid Tuesday as investors fear Meta Platforms Inc.'s personal AI agent could disrupt businesses that benefit from "consumer inertia" — the habit of sticking with a product even when a better alternative exists. The selloff hit sectors reliant on customers staying put out of convenience.
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