Layer2
Base Social App Reset: Why Jesse Pollak's Crypto Social Strategy Failed
Crypto Daily·July 16, 2026·1 min read
Base's on-chain social strategy failed, leading to a July 2026 reset. Jesse Pollak conceded the misfire as Zora activity dropped 99.8% from its 2025 peak. Cobie steps in as Coinbase regroups. The decline highlights challenges in building crypto social apps on the Base layer-2 network.
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