Macro Finance
Under Armour Cuts Sales View on Softer Demand Around the World
Bloomberg Markets·August 7, 2026·1 min read
Under Armour Inc. cut its full-year sales forecast, now expecting revenue to decline by a mid-single digit percentage, citing softer demand across North America, Asia-Pacific, and Europe and the Middle East. CEO Kevin Plank described a 'challenging consumer demand environment' in a statement Friday, as the athletic retailer grapples with weakening global sales.
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