Ai Tech
Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch
Wired·July 16, 2026·1 min read
Swatch released the Mission to the Moon 1969 MoonSwatch, a limited-edition model with components crafted from Omega's 18K Moonshine Gold. To purchase the watch, customers must enter a lottery. The release addresses issues from the previous Royal Pop launch, offering a more controlled distribution method for the highly sought-after timepiece.
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