Bitcoin
Block Launches First Bitcoin (BTC) Consumer Ad Campaign Targeting 60 Million Non-Holders
COINOTAG·October 2, 2026·1 min read
Block launched its first Bitcoin consumer ad campaign, 'Bitcoin Does,' pitching BTC as everyday money to an estimated 60 million Americans. The campaign runs until December 31, 2026, aiming to increase adoption among non-holders. This marks a significant marketing push for Bitcoin in the mainstream consumer market.
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