Macro Finance
Lululemon poaches Athleta CEO as new chief product officer
CNBC Business·October 7, 2026·1 min read
Lululemon announced Wednesday that Athleta CEO Maggie Gauger has joined the company as its chief product officer, a newly created role. Gauger will oversee product strategy and design as the athletic apparel maker seeks to strengthen its competitive position. The move comes amid ongoing rivalry in the activewear market.
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