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OnePlus, the ‘Flagship-Killer’ Smartphone Brand, Is All but Dead

Wired·July 16, 2026·1 min read
OnePlus, the ‘Flagship-Killer’ Smartphone Brand, Is All but Dead

OnePlus, the smartphone brand known for affordable flagship phones, is exiting North America and Europe to focus on China, according to a report. The company disrupted the mobile market 13 years ago with its original phone offering top-end specs at a low price. The move marks a significant shift in strategy for the brand.

Read at Wired
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