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McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There

Wired·August 12, 2026·1 min read
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There

A McDonald's loyalty program member requested personal data and received a 515-page dossier. The report algorithmically predicts that the user will never stop eating at McDonald's. The article describes the extensive personalized report generated from loyalty program data tracking purchase patterns.

Read at Wired
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