Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

Veritas, founded by former Tesla technical lead Luci Holland, is expanding its anti-counterfeit chip to jewelry, trophies, and fragrance bottles. The chip verifies luxury goods authenticity, targeting the growing problem of 'superfakes' that replicate brand marks. The startup aims to help fashion houses and other brands protect their products from counterfeiters.