Macro Finance
PacSun CEO: Brands Mean a Lot to Young People Today
Bloomberg Markets·October 30, 2026·1 min read
PacSun CEO Brieane Olson says the retailer's core customer is aged 16 to 24, and it tracks differences between Gen Z and Gen Alpha. A PacSun Youth Report with GlobalData, surveying 6,000 young people, found mental health is their top priority. Olson cited the partnership with Selena Gomez and the Rare Impact Foundation as a collaboration for lasting value.
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