Defi
$70M Galaxy Digital Texas Tech Deal Replaces an 8-Decade Stadium Name
The Cryptonomist·July 18, 2026·1 min read
Galaxy Digital struck a deal with Texas Tech to rename the university's football stadium to Galaxy Stadium starting in the 2026 season, replacing the Jones name that had stood for eight decades. The crypto firm's naming rights signal growing mainstream sports sponsorship by digital asset companies, marking a notable shift in college athletics branding.
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