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Macro Finance

How LV Lost Millions by Winning a Trademark Dispute in China

Bloomberg Markets·September 11, 2026·1 min read

LVMH's flagship label was the worst hit luxury brand in July and August after a trademark dispute with a local tea maker sparked a patriotic backlash in China, exacerbating a demand slump. The broader downturn has slammed all luxury brands, people familiar said.

Read at Bloomberg Markets
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