India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market

India's EloElo secured $80 million from NBCUniversal to expand its microdrama platform Story TV, which has over 33 million active users. The investment targets India's booming microdrama market, where more than 118 million users watch serialized short-form content monthly. EloElo plans to use the funding to grow its library and user base.