Macro Finance
Ford's new 'Fathom' electric pickup truck will start at $28,000
CNBC Business·August 6, 2026·1 min read
Ford announced its new 'Fathom' electric pickup truck will start at $28,000. It is the first vehicle built on the company's 'Universal Electric Vehicle' platform, which Ford says is key to making money with EVs. The low starting price aims to boost EV adoption.
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