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Love is pricey. Here's what young Americans are doing about it

Axios·September 22, 2026·1 min read
Love is pricey. Here's what young Americans are doing about it

Rising costs are changing dating for more than eight in 10 Gen Z and millennial daters, per new Zelle data. Seventeen percent of active daters have gone into debt to maintain the dating lifestyle, and nearly one-third have gone on fewer dates. Gen Z is more likely to split costs (26%) than millennials (18%), with many opting for free activities.

Read at Axios
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