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Crypto Marketing’s Next Job Isn’t Hype : Binance Interim CMO Eowyn Chen

CoinGape·July 18, 2026·1 min read
Crypto Marketing’s Next Job Isn’t Hype : Binance Interim CMO Eowyn Chen

Binance Interim CMO Eowyn Chen stated that crypto marketing's next job isn't hype. She noted that despite geopolitical uncertainty and red markets, crypto's institutionalisation is accelerating, with Wall Street moving in harder than ever, including the world's biggest asset managers and banking giants.

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