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Macro Finance

How India Turned Cricket Into A Billion Dollar Business

Bloomberg Markets·September 20, 2026·1 min read

The Indian Premier League has become one of the world's most valuable sports leagues, attracting foreign investors like Blackstone. With only 10 teams serving a country of roughly 1.5 billion people, investors see scarcity, rising media consumption, and India's economic growth as powerful drivers of team valuations.

Read at Bloomberg Markets
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