Macro Finance
Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot
CNBC Business·September 1, 2026·1 min read
Livestream shopping is gaining traction in the U.S., with apps like TikTok and Whatnot driving growth. After a decade of massive success in China, these platforms are tapping into the potential of interactive commerce. U.S. retailers are increasingly adopting this format to engage consumers.
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