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Facebook tests going Reels-first in India

TechCrunch·October 6, 2026·1 min read
Facebook tests going Reels-first in India

Meta is testing a Reels-first Facebook experience in India, sending some users directly into full-screen video upon opening the app. The experiment puts short-form video front and center, potentially reshaping how users engage with the platform. The move signals Meta's push to compete with rivals in the region's booming video market.

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