Macro Finance
Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
CNBC Business·November 8, 2026·1 min read
Poppi founders Allison and Stephen Ellsworth are launching Jetty, a new hydration brand selling bottled drinks and powders at Whole Foods, Target, and Amazon. The startup aims to compete with PepsiCo's Gatorade, entering the sports drink market with a focus on functional ingredients and retail availability.
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