Macro Finance
Back-to-School Shopping Deals Already Underway: What to Know
NBC Business·July 20, 2026·1 min read
Back-to-school shopping season has begun, with stores rolling out sales and 62% of consumers already shopping, per the National Retail Federation. NBC's Vicky Nguyen shared early deal locations, savings strategies, and items to wait on buying. The report aims to help shoppers navigate the early promotions.
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