Macro Finance
Expedia CEO says AI agents aren't changing booking habits — yet
CNBC Business·November 5, 2026·1 min read
Expedia CEO Ariane Gorin told CNBC that AI agents present an exciting time for the travel industry but haven't yet impacted bookings. She noted that while the technology holds promise, customer habits remain unchanged so far. The comments come as travel companies explore AI-driven personalization and automation to enhance the booking experience.
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