Macro Finance
Lachlan Murdoch Blames Fox News Ratings Dip on ‘Viewer Fatigue’
Bloomberg Markets·November 2, 2026·1 min read
Fox Corp. CEO Lachlan Murdoch acknowledged a steep decline in Fox News viewership ahead of the midterm elections, attributing the drop to 'viewer fatigue.' The admission comes as the network faces ratings challenges during a critical political season, with Murdoch citing audience weariness rather than specific programming or competitive factors as the primary cause.
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