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Kylian Mbappé’s historic World Cup run highlights crypto’s growing absence from global sports sponsorships
Crypto Briefing·July 18, 2026·1 min read
Kylian Mbappe scored his 10th goal of the 2026 World Cup, reaching 20 career goals. However, crypto's absence from sports sponsorships tells a bigger story, according to a Crypto Briefing report. The article highlights the gap between crypto and global sports marketing.
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