Macro Finance
Scores of Young Sports Fans Placed Their First Bets This Summer
Bloomberg Markets·September 11, 2026·1 min read
This summer's FIFA World Cup packed stadiums across North America and drew record audiences, also prompting a large number of millennials and Gen Zs to place their first sports bets. The tournament's popularity drove a surge in new bettors, according to Bloomberg's Zijia Song.
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