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Crypto Card Providers Bet on Cross-Selling to Improve Customer Economics

TokenPost·November 1, 2026·1 min read

Crypto card providers KAST and Bleap are betting on cross-selling to improve customer economics, but neither has disclosed profits. KAST's growth spending pushed it into losses, while Bleap says card-only users collecting cashback can be unprofitable, so the strategy's success remains unproven.

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