Roundtable’s DeFi media payment platform to migrate $100M in ad payments to USDC

Roundtable, a Nasdaq-listed media technology company, launched its DeFi media payment platform on Sept. 23, 2026, settling advertising payments in USDC. The platform aims to migrate $100 million in ad payments, eliminating weeks-long waits for journalists by using blockchain-based settlement. This move integrates DeFi into traditional media finance, offering instant, transparent payments.