Macro Finance
LIV Golf Tries to Survive Without Saudi Billions
Bloomberg Markets·August 8, 2026·1 min read
LIV Golf is seeking fresh investments as it prepares to cut purses and move away from huge guaranteed payments that helped it lure some of golf's biggest stars. The league's future may depend on retaining players while proving it can attract enough fans and revenue to operate with less financial support from Saudi Arabia.
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