Macro Finance
Heinekin Highlights Nonalcoholic Beer, Serena Williams in US Open Partnership
Bloomberg Markets·September 4, 2026·1 min read
Heineken USA CEO Maggie Timoney said the company's 0.0 nonalcoholic beer is succeeding as consumers moderate alcohol intake. The brand partnered with Serena Williams for the US Open, honoring her six championships there. The partnership aims to boost retail sales during the tournament.
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