Sports
Novig Says Trading Jumped 94% After Sydney Sweeney’s Viral Ad
Bitcoin.com News·October 5, 2026·1 min read
Novig, a sports prediction market platform, reported trading volume jumped 94% after Sydney Sweeney's viral ad, with first-time depositors more than tripling. The figures overlap with the NFL season start, and a funding round reportedly values Novig at $2 billion.
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