Macro Finance
Prediction Markets Swell to 27% of Sports Bets During World Cup
Bloomberg Markets·July 19, 2026·1 min read
Prediction-market trading has surged during a blowout World Cup, far outpacing growth at traditional sportsbooks. This highlights the competitive threat companies like Kalshi now pose to the sports-gambling industry, as prediction markets swell to 27% of sports bets during the tournament.
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