Showing People Bitcoin’s Returns Makes Them More Likely to Buy Crypto, Fed Study Finds

Crypto owners expected 22% annual returns vs. just 7% among non-owners in 2021 surveys. Showing households Bitcoin's past 12-month return raised desired crypto allocations by about 2 percentage points. Actual crypto purchases rose roughly 2.5 percentage points among those shown Bitcoin performance data. Expected returns predicted crypto ownership better than age, income, or gender.