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Chelsea remains without permanent shirt sponsor as Circle Internet Group link unconfirmed

Crypto Briefing·August 28, 2026·1 min read
Chelsea remains without permanent shirt sponsor as Circle Internet Group link unconfirmed

Chelsea remains without a permanent shirt sponsor as a link with Circle Internet Group, the issuer of USDC, is unconfirmed. The ongoing lack of a sponsor highlights challenges in securing lucrative, long-term commercial partnerships. This situation underscores the uncertainty surrounding crypto-related sponsorships in major sports leagues, despite growing interest from digital asset companies.

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