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JPMorgan Puts a Number on Bitcoin for the First Time: 10% a Year, With a Big Caveat

Decrypt·October 20, 2026·1 min read
JPMorgan Puts a Number on Bitcoin for the First Time: 10% a Year, With a Big Caveat

J.P. Morgan Asset Management projects a 10% annual return for Bitcoin over 10 to 15 years in its 2027 Long-Term Capital Market Assumptions, but the firm is not adding Bitcoin to its main portfolio models. The projection marks the first time the bank has assigned a specific return figure to the cryptocurrency.

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