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Brave to Phase Down BAT Reward Ads by End of 2026

COINOTAG·October 19, 2026·1 min read
Brave to Phase Down BAT Reward Ads by End of 2026

Brave will phase down BAT reward ads by end of 2026 under Roadmap 4.0, replacing lost rewards with revenue-funded buybacks and payments for AI agents. The shift ends the browser's ad-based token distribution model, pivoting to buybacks and AI agent payments to sustain BAT value and user engagement.

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