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XRP Branding Comes to Louisville Basketball in New Ripple Deal

Bitcoin.com News·September 16, 2026·1 min read
XRP Branding Comes to Louisville Basketball in New Ripple Deal

Ripple signed a multi-year partnership with the University of Louisville athletics program, placing the XRP logo permanently on Denny Crum Court at the KFC Yum! Center. The branding will appear on the court where the men's and women's basketball teams play home games.

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