Macro Finance
How Burger King is navigating changing American eating habits and rising costs
NBC Business·July 19, 2026·1 min read
NBC News' Hallie Jackson sat down with Burger King President Tom Curtis to discuss how his company, famous for its Whopper burgers, is positioning itself at a time when more and more Americans turn to GLP-1s to lose weight. Curtis outlined strategies for adapting to changing eating habits and rising costs in the fast-food industry.
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