Macro Finance
Disney+ Price to Jump 13% as Soon as Wednesday
Bloomberg Markets·September 23, 2026·1 min read
Walt Disney Co. is raising prices on several streaming subscriptions, with users notified as early as Wednesday, according to people familiar with the matter. Bloomberg Intelligence analyst Geetha Ranganathan discussed the price jump and its implications for the company and the broader streaming market. The increase follows a trend of streaming services hiking rates amid maturing growth.
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