Web3
Inside Robinhood’s high-stakes bet to onboard 10 million casual users onto decentralized finance
CoinDesk·July 17, 2026·1 min read
Robinhood aims to onboard 10 million casual users into decentralized finance by leveraging its retail customer base. Early onchain activity is dominated by memecoins, while the company's original tokenization vision remains small. The high-stakes bet focuses on bringing retail customers onchain, though adoption is still limited to speculative trading.
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