Macro Finance
Inside the Toys "R" Us Comeback
Bloomberg Markets·October 6, 2026·1 min read
WHP Global is reviving Toys 'R' Us with over 120 new U.S. stores despite falling consumer confidence. CEO Yehuda Shmidman says toy demand is surging, driven by the 'kidult' shopper, and the asset-light licensing model is powering billions in sales, with potential IPO plans on the horizon.
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