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Hello Kitty Owner Sanrio Axes Japan Show Ties After China Furor

Bloomberg Markets·October 29, 2026·1 min read

Sanrio Co. apologized and canceled its collaboration with Japanese TV drama Vivant after the spy show drew criticism in China over its wartime history portrayal. The company's move follows a furor over the program's depiction, prompting Sanrio to sever the partnership to address the controversy.

Read at Bloomberg Markets
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