Grupo Salinas Chairman Anchors $40 Million Raise for Bitcoin Treasury Startup

A group of bitcoin investors including Jeff Booth, Lyn Alden, and Ricardo Salinas raised $40 million to launch ORANGE JUICE, a permanent capital company that buys small businesses and allocates a portion of their profits into bitcoin. Lyn Alden announced the raise on July 15, 2026, from the company's headquarters in Westport, Connecticut.